Fashionable release of the Absolut Uncover


The task was to introduce the new limited edition of bottles of the Absolut Uncover and to secure the awareness of public through outputs in media.


Every year the Absolut vodka introduces a limited edition of their iconic bottles. For the year 2017 they prepared a true surprise in shape of a special edition covered in dark blue glitters. And thus we have decided to connect the Absolut with the world of fashion and we got in touch with the successful fashion designer Michael Kováčik who prepared a special installation in the Glass Bar of the Dancing House within the ceremonial release. A unique fashion collection was designed and was presented by various winners of the Miss CZ competition. The clothes were courageous, unbound and shiny – in the same fashion as the new edition of Absolut Uncover is. 

We have managed to connect the world of fashion with the new limited Absolut vodka successfully. To add to the atmosphere we have decorated the Dancing House with glitters, mixed sinful Absolut long drinks, we have built up an Absolut DJ’s set, invited famous celebrities, the prominent Czech media and influencers. We have added a special lighting to the exterior of the Dancing House and we have become a part of the ongoing Signal festival.


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