Glenfiddich Golf tour 2014
Luckily, we love golf, challenges and experiments with the magic of the exact time and place. First, we took a look at the project from the perspective of the target group: golf players, sport enthusiasts and premium whisky lovers. We intent neither to reach as much people as possible in the most interesting way nor to get the golf players bored with a traditional presentation. Instead, we came up with a completely new way of communication.
We introduced a unique competition called "Nearest to the Glenfiddich" for all the players at 12 tournaments throughout the Czech Republic. At the shortest hole on the course, there was a bar with four comfortable seats for the whole flight where the players were served by a trained team with a degustation of Glenfiddich whisky. After that, each player obtained a golf ball as a talisman for good luck. On top of that, the winner of the competition got a bottle of Glenfiddich whisky and the overall winner received a branded towel.