Product Tento Herbal launch on Czech market

Task:

Introduce this new product to customers in a fresh non-traditional way.

Implementation:

Launch of the new Tento Herbal toilet paper started in DM drugstores in 7 shopping centers around Czech Republic and lasted for two days. The most important part of this project was the direct contact with the customers. The precise execution and perfect logistics was also the key for a successful event. In these two days we addressed hundreds of people and increased the sales of the product by 1500%. Everyone who bought Tento Herbal toilet paper also received a gift, which was also the mascot of the launch – a little plushy squirrel.

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