Red Bull Art Of Can Workshop

Task:

Red Bull requested for concept focused on the presentation of this year's highlight - Red Bull Art Of Can on spring's biggest fashion show CODE:MODE.

Implementation:

As long as CODE:MODE is the biggest fair of independent fashion and jewellery designers in Central Europe. It’s held twice a year in Prague and more than 20.000 people visit it, we knew we had to come up with something special. We created a workshop, where people could try how to make jewellery out of a Red Bull can. This workshop was supervised by one of the most talented jewellery design students of the Institute of Art and Design – Tereza Houdková, who taught the people how to make rings, earrings, pins and necklaces. More than five hundred people were leaving with their hand made original Red Bull jewels and thousands more were at least curiously observing what was created in the workshop and received the information about the upcoming event.

Video:

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