Red Bull Final 5 season 2011

Task:

Strategic step realization of Red Bull‘s entry into the Golf department with a main focus on the functional side of this energy drink by implementation special event Red Bull Final 5 on allready established tournaments around Czech republic.

Implementation:

How many times have you had a good round going, only to make mistakes over the last 5 holes? The final 5 holes in a round of golf are statistically where golfers of all levels tend to make mistakes due to physical and mental fatigue. Red Bull, tried, tested and used by tour players worldwide, is proven to benefit golfers. The Red Bull Final 5 is a competition implemented in O2 Adventures golf tournament series, which rewards the player with the best score over the final five holes.

Video:

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