Forged by Kovallo

Imagine a young couple with a shared dream: to breathe new life into the family blacksmithing business and turn it into a design brand that strikes a chord with the modern era. But how do you combine an ancient craft with youthful spark and forge a brand that can stand up to competition in today’s world?

 

Respect for honest craftsmanship

The Leupold blacksmith’s shop, with its roots deeply embedded in the soil of a picturesque Czech village, has been in operation for decades. With the arrival of a new generation, however, the time came for rebranding and a change in the product portfolio. We sought a thread that would connect tradition with modernity, and we found it in respect for honest craftsmanship and the power of enduring values. At a time when the world is changing before our eyes and a wave of consumerism is flooding the market with cheap products, forged products can be a stable and sustainable anchor. Although they are not manufactured by perfectly precise machines, they can last for hundreds of years, and that is not the only thing that makes them beautiful.

And so Kovallo was born. A brand that forges durability.

“We are a Czech family blacksmith’s shop with many years of experience.
We manufacture high-quality products for interiors and exteriors
from the finest materials.
We pride ourselves on the values of craftsmanship tradition;
careful workmanship, respect for nature, responsible
use of its resources, and the durability of our products.
Our brand is forged on the principles of wisdom,
family, stability, and sustainability.”

“We bring stability to life and fulfill
your needs through the art of blacksmithing.
We are here for those who are looking for original, long-lasting,
and timeless solutions that are not subject to
seasonal trends and are sustainable.
We prioritize quality over quantity,
so you can always rely on us.

We forge durability—in people, nature, and products.”

A perfectly imperfect visual identity

Once we had forged a solid brand strategy and name, it was time to dress Kovallo in new clothes. The creative blacksmithing process, which leaves imperfections on each product that make them unique, became the basis of the visual identity. The logo uses the motif of two L’s, which are hand-forged, just like the products themselves. Together, they tell the story of two generations of brand owners, father and son.

The identity was given space not only on paper, but also on the first product packaging, social networks, and a facelift of the website, which reflected the brand’s values—durability, sustainability, and craftsmanship. Of course, a dignified tone of voice was established in both brand materials and social media. To manage the overall impression of the brand, we also discussed product management and future development with the client.

Put your shoes on with ease

We launched the brand in November 2024 and immediately started our first sales campaign. The hero product was a shoehorn, and we gave it a creative twist. We sold a shoehorn for left-handed people!

How did the brand fare? It was a campaign that hit the mark – it brought thousands of curious people to the website and, unsurprisingly, brought the Kovallo brand lots of new satisfied customers.

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