Refreshing summer ride

How we revived a global refreshing campaign for the Czech and Slovak markets.

When pirates go out for some iced tea

We localized a summer campaign for the Lipton brand that wanted to be different from all the others.
Instead of classic refreshment by the pool, there was an adventure with a pirate crew – entertaining, imaginative, and full of film references that play with pop culture and humor.

We localized the video for the Czech and Slovak markets and prepared its deployment in digital, television, and cinemas. Thanks to an emphasis on linguistic and cultural naturalness, the spot managed to captivate local audiences while retaining the original character of the global campaign.

Two flavors, one summer vibe

Part of the project involved localizing materials for two key flavors – black tea with peach and green tea with strawberry. While peach brought familiar certainty, strawberry became the main attraction of the summer and got its own communication space.

For this, we created an influencer program focused on Gen Z, which ran simultaneously in Czechia and Slovakia. We involved creators who shared great energy, positive vibes, and content that perfectly suited their summer hobbies!

In Czechia, we connected Lipton with lifestyle influencer Šárka Švastalová (@sarkasvastal), foodies Adam Rundus (@arundus_) and Dorotka Dostálová (@dorota_dostalova), and sister dance duo Máka (@makafella11) and Káka (@kaka_twincz). In Slovakia, Plážoví Chalani (@plazboys) took care of the summer content. The assignment was clear – enjoy a refreshing strawberry Lipton, unwrap the gifts from the summer package, and enjoy the hot weather your way, full of energy!

Thanks to the right choice and great freedom in content creation, we and our content creators collected over a million organic impressions on Instagram and almost three-quarters of a million on TikTok.

There was also a competition for products and a summer pack for Lipton fans on social media.