Make the logo bigger!

Beats for Love + Absolut vodka? Of course! We were tasked with designing and building the Absolut zone at this legendary summer festival in Ostrava. And we wanted it to be truly special…

Make the logo bigger

We got started on the preparations, came up with a logo for the Absolut and Beats for Love collaboration, and began working on the first sketches of the zone. But the client’s task was clear – MAKE THE LOGO BIGGER.

So we decided to take it literally. We enlarged the logo to make it big. Actually, the biggest! On a hill in Ostrava, we built a gigantic 25-meter Absolut logo out of giant letters that couldn’t be overlooked. Basically, we branded the entire festival for 162,000 people with a single zone.

And as if that weren’t enough, behind this gigantic logo we prepared an experience for them that they enjoyed 110%. Hidden behind the letters was the official Beats for Love festival zone, where visitors not only saw Absolut, but also experienced it firsthand.

An absolute ride

When we say this zone was epic, we mean it. The Absolut & Beats for Love collaboration wasn’t just about a few concerts and drinks in hand—over the course of four evenings, there were 46 hours of parties, to which we invited 24 DJs, and the energy at this party ride was at its peak.

But that wasn’t all. With the creative studio Lunchmeat, we launched video mapping on a giant Absolut logo and immersed the entire zone in a flood of colors. Our hostesses handed out 4,000 Absolut scarves, we introduced new drinks, and we spread awareness as part of the “Drink More Water” campaign.

And now for the numbers that speak for themselves: 24 bartenders, 9 Absolut bars, and thousands of liters of Absolut, which catapulted festival sales 17% higher than last year. And the kisses at our Absolut kissing point? No one can count those!