Carling British Cider activation at events

Task:

To introduce Carling British Cider in a refreshing way at the selected events and summer festivals.

Implementation:

You are melting down with burning heat and all you can think of is a properly cool drink. Suddenly, a smiling girl show up offering you an ice-cold can with a tasty drink. There is no way you could forget the moment right in the next minute! This is the magic that turns a sample into the loveable drink.

We helped Pivovary Staropramen with introducing the brand Carling onto the Czech market not only in terms of On-Trade and Off-Trade environment but also during the selected events in summer and autumn. We managed to distribute 23,000 perfectly cool cans of the new alcoholic fruity drink in just 18 days thanks to thought-out sampling and careful selection of the locations.

As a result, we reached indirectly about 70,000 people focusing on the target group of the brand Calring who we outreached all around the Czech Republic. We provided with refreshment the visitors of the events such as Votvírák, Quanto Cup, Gravity Festival, Miss Face, BarShow or Days of Marianne. On top of that, we took advantage of several busy places, i. e. the public transport junction Anděl.

Fotografie

carling-promo-team.jpg

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