Red Bull Pit Stop

Task:

To take the Red Bull Night Race concept, that has been asigned for the night clubs, and transforme it to a new concept that would work in retail.

Implementation:

Red Bull as a company is well known for its inovative marketing and interesting activities, that give its brand an unusual vibe. Nevertheless, its Trade Marketing Departement has always been on the conservative side. Therefore it has been quite a prestigious task for us to change this. We have organized 6 stops in a cooperation with Red Bull's top local business partners. Total numbers of directly addressed customers are 1500 and each stop has also created an expected „word of mouth“ effect. Thanks to a great timing we were also capable to support launch of multipack limited edition „World of Red Bull“, this time with the topic of a world champion: Sebastian Vettel.

Video:

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