Red Bull Best Ad Contest presentation

Task:

To involve the visitors of the DesignBlok 2010 exhibition in the Red Bull Best Ad Contest competition in a creative way.

Implementation:

We wanted to create an inviting environment for the visitors by a projection of the most famous Red Bull adverts. In this creative mood they could think about their ideas for a new Red Bull advert. For the projection we used more than a hundred retro TVs – mostly from the time when RB was building its position on the market – in the 1980’s. This projection was on for the whole week of this exhibition. Other activities: drawing in sand and a projection of this work on the wall in real time, a bar made of TVs and a complete setup of sound system.

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