Samson Beer Pong University Challenge Tour

Task:

Introduction of Samson products to an interesting taget group in their natural environment.

Implementation:

Unlike most domestic breweries, when creating a marketing strategy for the brand, Samson decided to focus primarily on college students. The period of university study is an important part of young people’s life. Continuous work with this target group will create a strong base of loyal “heavy users”, but with solid logically expected level of creditworthiness. But you have to play by their rules. That's why we brought beer pong to the Czech campuses. We brought this simple and addictive drinking game into University’s student bars in Prague and Southern Bohemia and gave the students an opportunity to participate in a first official Samson Beer Pong University Challeng.

Video:

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