Samson Summer Tour

Task:

Outoor promotion during the summer season.

Implementation:

Beer and summer are inseparable. Therefore we chose the favourite places in Czech Republic for Samson activities, so we could make sure that everyone is enjoying the summer with the best beer and beer mixes there are on the Czech market. Canoeing is an incredible domestic phenomenon, but - fortunately for us - no other brand could yet to fully exploit. Pretty Samson girls with fully loaded rafts were able to sample Samson products directly on the river.

During the evenings the Samson crew chose a campsite where they opened the bar, played beer pong and later at night drew out the ace – Samson Summer Outdoor Cinema with Czech classics, so the guests were rubbing shoulders with the actors in the films.

Video:

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